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why should i host on the internet?

establish a www presence

Estimates regarding the size of the WWW vary from seven to fifty plus million users, representing an installed base of potential customers and contacts too large to ignore. Past advancements in communication technology has changed the way business does business. The World Wide Web has an even greater effect on the way businesses communicate-from business to customer, to associates within an organization, and from business to suppliers and contacts.

communicate and network

How often have you heard the phrase, "It's not what you know but who you know?" Networking through local and regional organizations has proven to be of tremendous value to today's business. Imagine communicating through channels connected to a worldwide platform-your audience would be thousands, perhaps even millions, of potential clients and partners.

marketing economics

Compare costs. The World Wide Web allows your business to reach thousands, if not millions, of potential customers for a fraction of the cost of current advertising media. How much would it cost to reach the same number of prospects via traditional mediums such as TV, radio, or print?

researching competition

If you sell "widgets," it's easy to find other companies who also sell "widgets" on the WWW. Their web site will tell you a great deal about how they are doing business. Searchable databases on the WWW, often referred to as "search engines," provide an excellent source for tracking huge amounts of data which can assist you in making both current and future business decisions.

keep your market informed

Keeping your customers and contacts informed can be accomplished quickly and efficiently via the World Wide Web. Company information is instantly updated allowing your customers and associates access to the latest information. They can immediately find your business and know all about your products and services with the click of a button. The WWW keeps your customers informed and up-to-date on all facets of your business.

attract attention

Any individual or company, anywhere, who has access to the WWW and hears about you is a prospective visitor to your website. Having your web site publicized in a magazine, newspaper, trade journal and/or having it printed on company letterhead or business cards can create a great deal of traffic to your web site.

answer questions

The World Wide Web allows you to communicate and answer your customers questions twenty-four hours a day, seven days a week. There are many times when a prospective customer is looking for an answer outside of normal business hours. Your presence on the World Wide Web allows them to find the answers they need, at their own convenience, not yours.

lower your support costs

How many employees does it take to make information available through traditional channels? A business web site allows you to reduce capital expenditures by reducing the cost of staffing; presenting your information efficiently, economically, on time, and up-to-date.

reach a defined marketplace

The demographics of the WWW encompasses a wide variety of market segments that are increasing in size and changing daily. As more and more people discover and explore the Internet, the opportunity to reach out to these individuals increases exponentially. No longer a haven for computer geeks and info nerds, the Internet appeals to all people from all ages and walks of life.

enhance communication

A WWW presence allows you to instantly respond to your customers requests for information on your company and its products and services. The web eliminates communication barriers between you and the customer; a prospective customer doesn't have requests to mail, stamps to find, or calls to make. The web makes contacting you easy.

keep up with technology

Even the computer illiterate know how fast technology has changed in the past five years. The World Wide Web is progressively changing and growing faster. Companies who establish a WWW presence now will enjoy the benefits that this new media brings to the business environment. Those who wait will be spending their time (and dollars) catching up with the competition.

market products and services

The principles of selling do not change - only the technology changes to make selling more efficient. Regardless of the type of media used, people need to know who you are, what you do, and what you can do for them. Used appropriately, the World Wide Web can be the most cost effective sales/communication support tool available to businesses today, both small and large. The Internet also serves to complete a well rounded advertising campaign used in the corporate branding concept, giving today's businesses another venue to generate and maintain an identity.